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Have you ever considered being a birth photographer? I have. But, then I considered all the responsibilities that are connected with being a birth photographer, and decided against it. The biggest for me is needing to be 'on call' for the birth. I just couldn't do that. So, kudos to all those wonderful birth photographers!
I had the pleasure meeting Scarlett Bowling, who includes birth photography in her services. I wanted to find out about her thoughts about why she does birth photography.
In Scarlett's words:
Emily was starting to get a bit cold by these poses-I wish warm weather would come!
A promise of hot chocolate brought out one more smile.
Are you a self taught photographer or did you have a mentor that showed you the ropes?
Its a mixture really. The first year that I had my first DSLR, I never took it off automatic. Then one day, I decided that was it, it was time to get over my fears of learning the camera functions! I asked another local photographer to come out and give me personal lessons. After that, I started researching blogs, websites and publications so I could learn as much as I could. My work started improving as time went on, but it wasn't until after I took some classes at a local photography school that my work/mentality crossed over to professional. Those classes pushed my creativity and the way that I see the world around me. You can teach yourself the technical aspects of photography easily, but the hard part is the creativity. The classes helped a lot with that. The assignments forced you to think outside of your comfort zone. I highly recommend taking any classes you can (at school or online) to give you that little extra something in your work and thought process.
What do you think is the most important factor in making a good picture?
Emotion. Like I said before, anyone can learn the technical side of photography. The hard part is connecting with your subjects on a level that captures who they are. It all stems from a love of what you do. Don't get into photography because you want to make a buck, you must have passion for it. Also, shoot what you love and what you relate to most cause that love will show. I love children, I love the way they play, talk, and the fact that they have no preconceived notions about anything. What you see with kids is who they are, PERFECTION.
How do you decide on locations & poses?
Before a session, I ask the family if they have any ideas in mind, and if not, I can make suggestions based on what they would like. These images will be accents in their homes, so I try to be sure that it will match their personal taste. Most of the parents look to me to tell them what to wear and where to go. I make those decisions based on who they are. I get to know them to find out what they like to do as a family and then go from there. I used to look at other images for inspiration, and would go to a session with all of these ideas. But sometimes what you have pictured in your head just doesn't happen, so you have to be ready to just go with it too. One that that has helped a lot is keeping a journal. I keep a journal near me at all times because session ideas and pose ideas will randomly pop into my head. I quickly jot the ideas in my notebook so that I can reference them later.
What’s your best marketing advice that you have found to work?
Having a PR and marketing background, I would love to say a brilliant ad campaign. However, after spending money on advertising and having little to no return, I have conceded to the fact that word of mouth really is the best thing for this business. I do have quite a few clients that come from Google searches, so when you invest in a website, you need to invest in someone that can help you with your search engine optimization (SEO). Having a blog is a GREAT way to build your SEO. What is your favorite lens and why?
Hmm . . . I love my 50mm 1.4 because of the sharpness. But . . . I LOVE, LOVE, LOVE my 70-200mm 2.8, that lens is just sublime and the bokeh is so pretty.How do you balance it all?
Honestly, I'm still trying to figure that out. I work from home and have two toddlers, so it can get pretty rough. Most of my work occurs after everyone in the house has gone to bed. Lot's of late nights for mommy. :)
What advice would you give a new photographer who is just starting their own photography business?
Take your time, there is a lot of work that goes into starting any business. I you want to truly be successful, you must be firm in your pricing and structure. There are some really great tools out there for people that are starting their first business. A lot of them are free, so do a lot of research and take advantage of the tools that are available. Stacy Reeves' Photographer's Pricing Guide is a spreadsheet that's an asset to any startup business. It will help you figure out how much it will cost to run your business and how much you need to be charging. Wait, it gets better . . . it's completely FREE!!! My dad is a CPA, so I had him look it over to make sure that the calculations were legit. After looking it over, he said that it was GREAT and every business starting out should use something like this!!!
Link to Stacy Reeves' Photographer's Pricing Guide: http://www.stacyreeves.com/photographers-pricing-guide/
With the photography industry flooded with photographers these days (a LOT of women are jumping into the photography business) you really need to think out of the box when it comes to standing out.
I do my share of web surfing on the topic "photographers". There are so many wonderful photographers out there right now. I started my photography business when it wasn't so saturated and it was easier to get clients. I am mainly a wedding photographer and in my area, there's a fair share of wedding photographers, but I still get lots of business. Why? Because I like to try to be different from the other photographers. One key point that makes me stand out is my price and what I offer.
My prices are very reasonable compared to my fellow photographers. Clients are drawn by my work and are thrilled to see what I charge. I also make things easy for me and the client by offering one package. Other photographers offer different packages at different prices, which is fine, but I hate to make a bride feel bad because she can't afford the bigger, more elaborate package. This is kind of my attitude towards the whole wedding event. I charge what I want to make, so I'm happy and the client is happy too.
So, am I saying that you should charge less to stand out? Not necessarily. What works in my part of the country may not work for where you live. Call around in your area and see what the most successful photographers are doing and try to do a bit different, or add something more. For example, if Joe's Photography is offering 12 free wallets with his senior session, offer the same, but ADD a free wallet tin.
People like to get their money's worth and they love free stuff. Think of something that other photographers in your area aren't offering and offer it to your potential clients. Just make sure you don't end up in the hole in the process. Look for products sold in bulk, like personalized flash drives, photo boxes, and wallet tins.
Personality can be what makes you stand out as well. You need to make them feel comfortable with you and they'll remember you for all future business. If they are wondering about family photos, talk to their kids too. If they are looking to hire you for a wedding, ask them where they met. Get them talking about themselves. They'll feel a connection with you and not know why!
Of course, you need to display your best work and style on your blog or site-you DO have at least one of those, right?? A potential client will be drawn to your style of photos over another photographer. So, that would be something that may set you apart from others.
Play around with ideas and try different things out. Hold a contest on Facebook. Visit daycare centers and offer a deal to take preschool spring photos at an affordable rate. The sky's the limit!
Come back tomorrow for an awesome vendor interview!
I bought two backdrop stand poles off of Amazon for $20 each. Then, I bought a couple of pairs of curtain holders from Walmart to hold up the poles. Simple! Oh, and make sure you put some long screws to keep the poles from sliding off.
You can decorate by framing some of your work and hanging it on the walls. I suggest using photos of your own children at first so you can enjoy your own family photos and advertise as well!
If you offer framing or canvas prints, invest in them as well.
With a few investments in equipment and decorations, you will be on your way to a beautiful home studio that holds up to those fancy studios in no time!
My next find is from The Newborn Nest.
These are bean bags designed for newborn photography. They are made of vinyl for easy cleanup. Right now, I have a cloth bean bag chair that I got from Target. I have to put diapers on top of it in case we have an accident. Right now, they are on back order, so keep checking back if you want to order one. ($89)
If you are like me, you spend a fortune on props. I'm really bad about newborn props. When I found LooptyLooDesigns on Etsy, I felt that this would be the way to go to purchase newborn hats and other props.