New book

Photo Nuts and Post is the third installation in the Photo Nuts series and it just launched!
Written by professional photographer, Neil Creek, it gives you the tools you need to make processing work for you. Even if you have experience in editing, you can always learn new tricks.
To celebrate, they are offering 33% off if you buy today -Click here to read more!

Monday, January 16, 2012

You are so more reasonably priced than other photographers!

I wanted to leap over the table and scratch her eyes out. I had heard that phrase more times than I could stomach. Even though I hated my client for saying that to me, I knew it wasn't her fault.

It was mine.

I made my prices too low. I was afraid. I wanted clients, so I figured the only way to get them was to be the best priced. The only problem was, I didn't know that I was attracting the WRONG clients-and it showed. I knew I wanted to make a living at this. I also knew I didn't want to work myself to death too.

But, how does a photographer go about deciding what they need to make to go full time-or, even part time?

Pricing guides.

I love the fact that photographers are willing to teach other photographers. Some free. Some you have to pay. Pricing guides are one of the valuable treasures that experienced photographers offer! I stand behind a great guide that gives you a vast amount of information that's easy to follow and offered by a real down to earth guy.

Creative Pricing and Packaging for Creative Professionals

Buy Now

I only represent products that I would/do use myself. So, I love to spread the word when I find something I feel is something that you can benefit from. This ebook teaches you about the client's psychology of choice when you are putting together photography packages.

What I like about this pricing guide is that it works for all stages of photographers. So, if you are just starting and don't have a solid price sheet, or even if you want to be competitively priced.

Buy Now

I was at the stage of my business when I didn't want to be undervalued, but didn't want to scare away clients. I also didn't know if I wanted packages or a la carte. Since understanding how to get clients to value your work and not to dwell on pricing, I've increased my averages by at least three to four hundred dollars per sale!

If you are considering purchasing this guide (you won't be sorry!), check out the other cool products Tofurious offers as well. He has blog templates, album templates, and a mix of other photography related items.


Kimberly Gauthier said...

This is why I'm a blogger and not a photographer. I wanted to be a pet and portrait photographer, but I had no idea what I was doing and I didn't value myself appropriately.

What I should have done was study and invest in guides like this. I'm now on a different path, but wanted to comment that it's so important to share this type of information.